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What is the importance of video in communication?

A young woman recording a video on her phone

Since the beginning of dawn, we've been using storytelling to connect. Sharing stories makes us feel connected to one another and, in turn, helps develop a sense of community, in which we establish trust, respect, and openness to each other. Video is an excellent way to tell your story and connect with your audience, but it can be intimidating if you're not used to being in front of the camera. Luckily, there are some easy steps anyone can take to start sharing videos online.

Videos for Businesses and Businesses owners:

Have you ever considered adding videos to your business communication? Videos are a powerful and efficient way of promoting your business and can drive engagement.. Here is why we believe businesses can benefit from using videos in their communication. 
  1. Video is becoming increasingly important in business. It's no longer used for entertainment only 
  2. Video helps you stand out from competitors
  3. Video can also show that your company/business is up-to-date with the latest technologies. It's important to show everyone else how great you are by showing off your best traits in your videos
  4. Videos build personalized relationships between employees and clients. This helps increase customer trust, which means they're more likely to buy something from you over someone else because they trust your brand more than others' brands
  5. Videos are widely accessible
  6. You can reach out to potential clients through videos
  7. Your video can convey more information, in less time
  8. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017
Video isn't just for marketing; it's also great for internal communications! Employees want more transparency from their employers; they want access to leaders who are willing to share their stories and build relationships with their team members. Video allows companies like yours to communicate effectively at every level of leadership within an organization. This means less time wasted worrying about miscommunication among teams and more time spent doing what matters most: getting work done!

Group of people enjoying a video displayed on a laptop

Communicating using videos:

Video is a great way to communicate with customers, family members, friends, your loved ones, or whoever you want, and show them who you are. Customers want to see how you interact with other people, what your product or service looks like, and how it works. Your friends/family would love to watch a video from you, updating them on what’s new. 
Video is also useful for helping you remember things that happened in the past. For example, if there was an incident at work or something funny happened that day, video allows employees to capture those moments so they can share them later on with others who weren’t present at the time.
The benefits of using video don’t just extend beyond today; they also apply in the future when those same videos will continue being useful as a resource for new employees.
Other benefits of using videos in your daily communications:
  1. Reduces travel costs
  2. More flexibility 
  3. Increases work efficiency and productivity 
Make your messages more personable and intimate by using video, it makes a huge difference with clients.
Video is becoming increasingly more important in communication. There are several reasons why video is the best way to communicate with your clients:
The video makes your messages more personable and intimate, which makes a huge difference with clients. They feel like they can relate to you in a much more relaxed manner, and it’s easier for them to trust what you say because they know who you are.
Video allows for more engagement with your audience because it’s interactive and allows them to respond. This will make them feel like they’ve had some impact on the conversation or project, which will lead them back to you, again.
a finger ponting to a Play button, referring to playing a video


How to easily add videos to your platforms:

Cheers Connect is your go-to platform. A digital video recording and conversational application. A platform with the most advanced features available on the web, giving you access to an advanced video recording that will help you connect with your friends, family, and your target audience.
It has a very simple and easy-to-use interface, giving you an easy way to communicate better. All you need to do is: record, save, and send your video. That’s it! And the benefits don’t stop here. You don’t even have to record a video, you can upload a video from your desktop or files, and/or link a video directly from YouTube, for example. Cheers Connect gives you the option to do whatever you want to get your message to the other side as efficiently and effectively as possible. You can then embed your video into your email and send the message out. It is literally that simple.
You can just imagine what your clients' faces will look like when they open an email that contains a video from you rather than just text.
For more info, check the following: Cheers Connect – Productivity Tools: Advanced Video Recorder.

Final thoughts:

If you’re looking to create meaningful connections with your customers and employees, video is the way to do it. Video content gives you the opportunity to show off your personality and culture, which can help build trust with potential customers. It also gives you a chance to share important information in a fun and engaging way—something that could be difficult if done through text alone.
Video has become a must in communication. Whether used to explain a service or create content, videos are the way to go when it comes to marketing – that's why we recommend using videos in your communications. It catches attention, drives traffic, and converts leads.
In conclusion, video is the most powerful medium that you can use to make your messages more personal, intimate, and engaging. It will give you a global reach with a personal touch. Everyone loves videos, they are fun and easy to consume. You can shoot your videos to further improve your relationships with clients or friends, through Cheers Connect. Try Cheers Connect today!